Website & Landing Pages
Product & E-commerce Copywriting
Product copy that scales with your catalog, not against it.
from $1,200
Who it's for
Who this is for
- DTC and e-commerce operators with a growing SKU count
- Stores whose product copy is still the manufacturer's, pasted in
- Anyone who's re-quoted a copywriter every time the catalog grew
Who this isn't for
- A single product launch page — see Landing & Sales Page Copywriting
- Blog or content marketing for the store — see SEO Blog & Content Writing
- A full brand voice reset — see Brand Messaging & Voice Strategy
What's included
- Product descriptions written to one consistent voice, at the volume your tier covers
- Category or collection page intros (Growth and Authority)
- A short style sheet so new SKUs match without re-briefing us
- Delivered in a shared spreadsheet, ready to paste into your CMS
The problem
New SKUs usually ship faster than good product copy can keep up, so stores end up with three kinds of product pages: the ones a founder wrote carefully at launch, the ones an intern wrote in a hurry, and the ones still running the manufacturer's spec sheet. A shopper can tell which is which.
The store doesn't need one great product description. It needs fifty consistent ones.
See the difference
Before
This premium ceramic mug is made from high-quality materials and designed for everyday use.
After
Holds a full 16 oz. Doesn't sweat on your desk. Survives the dishwasher and your Monday.
The first line could sit under any mug on the internet. The second is specific enough to be true only of this one.
Priced by volume, not by page
25
Products, Essentials
50
Products, Growth
100
Products, Authority
Packages
Essentials — 25 products
$1,200 one-off
8 business days · 1 revision round
- Product descriptions for up to 25 SKUs, one consistent voice
- A short style sheet so future SKUs match
- One round of revisions
- Delivered in a shared spreadsheet, CMS-ready
Growth — 50 products + 5 category pages
$2,900 one-off
12 business days · 2 revision rounds
- Product descriptions for up to 50 SKUs
- Five category/collection page intros
- Two rounds of revisions
- Delivered in a shared spreadsheet, CMS-ready
How this project runs
This is the one service priced by volume, not by page — kickoff starts with your product feed or spreadsheet, not a page list, and turnaround scales with SKU count rather than site complexity.
See the full process →Where to go next
Content & SEO
SEO Blog & Content Writing
A monthly drumbeat of content that ranks — and still sounds like a person wrote it.
Content & SEO
Ad & Social Copywriting
Ad and social variants built to test, not just to publish.
Strategy & Diagnostics
Website Copy Audit
A dated, written diagnosis of what's not working — and specifically why.
Frequently asked questions
What if we have more than 100 products?
Tell us your count and we'll quote additional SKUs at a fixed per-product rate on top of Authority — same consistent voice, no re-negotiating scope from scratch.
Do you need photos or just a spec sheet?
A spec sheet, existing manufacturer copy (if any), and access to the live store or a product feed is enough. Photos help but aren’t required.
Can you match our existing brand voice?
Yes, by default — send us 5–10 examples of copy you like and we calibrate to it. If the voice itself needs work, start with Brand Messaging & Voice Strategy.
How do you handle variants (size, color)?
One core description per product, with a short note on how variant details should pull into the template — we don't write a separate description per variant unless the product itself changes meaningfully.
What format do we get the copy in?
A shared spreadsheet, one row per product, columns matched to your CMS fields (title, short description, long description, meta description) so it pastes in cleanly.
Need something bespoke? Talk to us.