Strategy & Diagnostics
Brand Messaging & Voice Strategy
The positioning document your whole company writes from.
from $2,500
What's included
- A written positioning statement: who you serve, what you promise, why you're different
- A set of core proof points backing that positioning
- Voice guidance (tier-dependent — see packages) so future writers, in-house or hired, can match it
- Delivered as a shared Google Doc
Who it's for
Who this is for
- Founders and CMOs mid-rebrand, mid-pivot, or fresh off a funding round
- Companies whose site, deck, and sales conversations each make a different pitch
- Anyone about to commission a lot of copy and wants it consistent from the start
Who this isn't for
- Copy for one specific page — see Website Copywriting or Landing & Sales Page Copywriting
- A quick gut-check on existing copy — see Website Copy Audit
The problem
Every piece of copy a company produces — site, deck, ads, sales emails — gets written from a different unstated assumption about who you serve and why you're different, because nobody's written that assumption down in one place. The result isn't bad writing. It's writing that doesn't agree with itself.
This isn't copy for one page. It's the document that makes every future page faster to write, and consistent with the last one.
See the difference
Before
We help businesses grow through innovative, customer-centric solutions tailored to their unique needs.
After
We write the operations manual for 20-person logistics companies that just outgrew spreadsheets.
The first line is a promise every company could make. The second names exactly who this is for and what changed.
Where this feeds into
Packages
| Tier | Price | Turnaround | Includes | |
|---|---|---|---|---|
Essentials — Messaging Sprint | $2,500 | 10 business days |
| |
Growth — Messaging + Voice GuideMost chosen | $4,200 | 15 business days |
| |
Authority — Brand narrative + team workshop | $6,500 | 20 business days |
|
How this project runs
This is the one project we recommend running first if your messaging isn't settled — every other service on this site can start from what gets written here, instead of each one guessing at your positioning separately.
See the full process →Where to go next
Website & Landing Pages
Website Copywriting
A full site that argues its case, page by page.
Website & Landing Pages
Landing & Sales Page Copywriting
One page, one offer, built to convert the traffic you're already paying for.
Website & Landing Pages
Product & E-commerce Copywriting
Product copy that scales with your catalog, not against it.
Frequently asked questions
Should we do this before or after our website project?
Before, if your positioning isn't settled. Brand Messaging is built as the input to Website, Landing Page, and Ecommerce projects — starting here means we don't have to guess at (or later redo) the underlying argument.
What if we already have brand guidelines?
Send them over. We'll build on what's there rather than starting from zero — this project is about writing down the messaging specifically, which brand guidelines often don't cover in depth.
Who needs to be involved from our side?
Usually one decision-maker (founder or CMO) and, for Authority's workshop, the core team who will actually use the voice guide day to day.
Does this replace a full brand identity project (logo, visual design)?
No — this is messaging and voice only: words, not visual identity. Pair it with your designer for the visual side.
How is the voice guide actually useful after delivery?
It's written to be handed to any future writer — in-house, freelance, or another agency — as a reference: what to say, how to say it, and three worked examples, so it's not just abstract principles.
Need something bespoke? Talk to us.