Content & SEO
Ad & Social Copywriting
Ad and social variants built to test, not just to publish.
from $600
Who it's for
Who this is for
- Performance and paid-social marketers running or launching campaigns
- Teams who need enough on-brand variants to actually A/B test
- Anyone whose ad copy currently gets written in ten minutes in-house, with no testing plan
Who this isn't for
- A landing page for those ads to point to — see Landing & Sales Page Copywriting
- Ongoing blog content — see SEO Blog & Content Writing
- Email campaigns — see Email Marketing Copywriting
The problem
Ad copy usually gets written one of two ways: fast and in-house, with no testing variants and no real hook-vs-body-vs-CTA structure, or outsourced to a generalist who treats a paid ad like a shorter blog post. Neither produces a real testing set.
One good ad tells you nothing. Ten variants, tested against each other, tell you what actually works.
What's included
- A batch of ad variants (headline, body, CTA) built for A/B testing
- Platform-ready formatting for the channel you specify
- Organic social captions where your tier includes them
- Delivered in a shared Google Doc
See the difference
Before
Check out our new collection — shop now and save!
After
The jacket sold out in March. It's back, for one week.
The first line is generic urgency. The second is a specific, checkable reason to act now.
One campaign, ten variants
One campaign, ten variants to test.
Packages
Essentials — 1 campaign, 10 ad variants
$600 one-off
5 business days · 1 revision round
- Ten ad variants (headline + body + CTA) for one campaign, built for A/B testing
- Platform-ready formatting (Meta, Google, or LinkedIn — tell us which)
- One round of revisions
- Delivered in a shared Google Doc
Growth — 20 ads + 12 social posts / month
$1,600 /mo
first batch in 8 business days · 1 per batch
- Twenty ad variants across active campaigns each month
- Twelve organic social posts (captions, on-brand, platform-formatted)
- One revision round per batch
- A monthly content calendar agreed in advance
How this project runs
Every batch — one-off or monthly — is built around a testing structure from the start: which variable each variant is testing (hook, offer, or CTA), so results actually tell you something.
See the full process →Where to go next
Website & Landing Pages
Landing & Sales Page Copywriting
One page, one offer, built to convert the traffic you're already paying for.
Content & SEO
Email Marketing Copywriting
Welcome flows and campaigns that read like they were written for one person.
Strategy & Diagnostics
Website Copy Audit
A dated, written diagnosis of what's not working — and specifically why.
Frequently asked questions
Which platforms do you write for?
Meta, Google, LinkedIn, and TikTok are all in scope — tell us the platform (or platforms) on the kickoff call and we'll format variants to fit.
Do you run the tests or set up the campaigns?
No — we write and structure the variants for testing. Running them in Ads Manager or your platform of choice stays with your team or media buyer.
What counts as a "variant"?
A distinct headline, body, or CTA combination meant to test one specific difference against another — not ten trivial rewordings of the same line.
Can Growth or Authority flex between ads and social month to month?
Yes — the monthly volume is fixed, but the mix between ad variants and social captions can shift based on what you need that month; tell us on your monthly check-in.
Do you design the ad creative too?
No — we write the copy only. Creative and design stays with your team or your design partner.
Need something bespoke? Talk to us.